Client experience includes the Four Seasons Hotel, Johnson & Johnson, Procter & Gamble, Aveda, Killruddery Estate, and Nissan. She was also responsible for a two-year EU climate change campaign in Ireland and the UK, and devised an information programme blueprint for the EU in Belarus. Crisis Management is a speciality, and she has created robust responses to events in real time as well as comprehensive tool kits to future-proof and protect corporate reputations.

An early adopter of social media as a key business development discipline, she has always encouraged brands to embrace connecting with their consumers, emphasising transparency and integrity as a core value to deliver the best reach.

When not working, Puffin spends a lot of time trying to beat her Rubik’s Cube record of just over one minute.